Rapport annuel / Suisse tourisme

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Volume - (2016) _
Front matter _ Download as PDF
Table of Contents _ Download as PDF
Preface: Chère lectrice, cher lecteur 3 Download as PDF
Article: Naissance au Palais fédéral 4 Download as PDF
Article: 100 ans, 100 campagnes 7 Download as PDF
Article: La photo, vecteur d'image de marque 9 Download as PDF
Article: Des bureaux aux quatre coins du monde 12 Download as PDF
Article: La Suisse se met en scène 16 Download as PDF
Article: L'art suisse de l'affiche 18 Download as PDF
Article: Une créativité dans l'air du temps 22 Download as PDF
Article: La stratégie de l'humour 24 Download as PDF
Front matter _ Download as PDF
Table of Contents _ Download as PDF
Rubric: [Impressum] _ Download as PDF
Preface: Editorial 3 Download as PDF
Rubric: Temps forts en 2016 4 Download as PDF
Rubric: L'organisation de marketing 6 Download as PDF
Rubric: La stratégie marketing 9 Download as PDF
Association News: Organisation et chiffres 19 Download as PDF
Article: Rapport de l'organe de révision sur les comptes annuels 30 Download as PDF
Association News: Partenaires 2017 _ Download as PDF
Article: "Suisse, tout naturellement" 27 Download as PDF
Article: La pub sans le kitsch? 28 Download as PDF
Article: Chefs-d'œuvre du cinéma publicitaire 30 Download as PDF
Article: Experts des relations médias 32 Download as PDF
Article: Des partenariats stratégiques de poids 34 Download as PDF
Article: Le visiteur au centre 36 Download as PDF
Article: Un symbole pour la branche 40 Download as PDF
Article: De l'analogique au numérique 42 Download as PDF
Article: Réserver chez les pros 44 Download as PDF
Article: "Switzerland, meeting excellence" 46 Download as PDF
Article: Amoureux de la Suisse 48 Download as PDF
Article: La prochaine génération - le tourisme suisse de demain 50 Download as PDF
Rubric: [Impressum] _ Download as PDF
Back matter _ Download as PDF

The annual reports from Switzerland Tourism document the development of tourism marketing over the last 100 years and are thus important historical documents for the Swiss tourism history. On behalf of the federal government, Switzerland Tourism has been promoting Switzerland as a holiday, travel and conference destination to audiences at home and abroad since 1917. All actors in the Swiss tourism industry benefit from their marketing activities. Switzerland Tourism has developed a global market and media presence with offices in 26 countries using its four pillars of integrated marketing.

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Title:$journal.title
Period:$journal.yearRange
Title:Rapport annuel / Suisse tourisme
Period:1995-2016
Title:Rapport annuel / Office national suisse du tourisme
Period:1956-1994
Title:Rapport annuel / Office central suisse du tourisme
Period:1941-1955
Title:Rapport annuel / Association nationale pour le développement du tourisme
Period:1917-1940

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