Jahresbericht / Schweiz Tourismus

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Volume - (2016) _
Front matter _ Download as PDF
Table of Contents _ Download as PDF
Preface: Liebe Leserin, lieber Leser _ Download as PDF
Article: Geburtsort Bundeshaus _ Download as PDF
Article: 100 Kampagnen in 100 Jahren 7 Download as PDF
Article: Markenzeichen Fotografie 9 Download as PDF
Article: Auslandvertretungen rund um den Globus 12 Download as PDF
Article: Die Schweiz stellt sich aus 16 Download as PDF
Article: Schweizer Plakatkunst setzt Akzente 18 Download as PDF
Article: Kreativaktionen treffen Zeitgeist 22 Download as PDF
Article: Die Humor-Strategie 24 Download as PDF
Front matter _ Download as PDF
Table of Contents _ Download as PDF
Rubric: [Impressum] _ Download as PDF
Preface: Editorial 3 Download as PDF
Rubric: Highlights 2016 4 Download as PDF
Rubric: Die Marketingorganisation 6 Download as PDF
Rubric: Die Marketingstrategie 9 Download as PDF
Association News: Namen und Zahlen 19 Download as PDF
Article: Bericht der Revisionsstelle zur Jahresrechnung 30 Download as PDF
Association News: Partner _ Download as PDF
Article: «Schweiz, ganz natürlich» 27 Download as PDF
Article: Tourismuswerbung ohne Kitsch? 28 Download as PDF
Article: Filmische Meisterwerke 30 Download as PDF
Article: Geschickte Medienarbeit 32 Download as PDF
Article: Wichtige strategische Partnerschaften 34 Download as PDF
Article: Der Gast im Zentrum 36 Download as PDF
Article: Ein Symbol für die Branche 40 Download as PDF
Article: Von analog zu digital 42 Download as PDF
Article: Bei Reiseprofis den Bestseller buchen 45 Download as PDF
Article: «Switzerland, meeting excellence» 46 Download as PDF
Article: Verliebt in die Schweiz 48 Download as PDF
Article: Die nächste Generation - der Schweizer Tourismus der Zukunft 50 Download as PDF
Rubric: [Impressum] _ Download as PDF
Back matter _ Download as PDF

The annual reports from Switzerland Tourism document the development of tourism marketing over the last 100 years and are thus important historical documents for the Swiss tourism history. On behalf of the federal government, Switzerland Tourism has been promoting Switzerland as a holiday, travel and conference destination to audiences at home and abroad since 1917. All actors in the Swiss tourism industry benefit from their marketing activities. Switzerland Tourism has developed a global market and media presence with offices in 26 countries using its four pillars of integrated marketing.

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Title:Jahresbericht / Schweiz Tourismus
Period:1995-2016
Title:Geschäftsbericht / Schweizerische Verkehrszentrale
Period:1956-1994
Title:Geschäftsbericht / Schweizerische Zentrale für Verkehrsförderung
Period:1941-1955
Title:Jahresbericht / Nationale Vereinigung zur Förderung des Reiseverkehrs
Period:1917-1940

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