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Annual Report / Switzerland Tourism

Annual Report / Switzerland Tourism Volume - (2001)
Intitulé Page
Pages liminaires _
Table des matières _
Préface: The outlook for tourism in Switzerland is good 4
Préface: With zeal, spirit, commitment and enjoyment 5
Article: 2001 tourism figures marked by highs and lows 7
Informations des associations: Indicators 10
Article: Did you know that... 11
Article: Campaigns in 2001 - the heart of our work 12
Article: "Make way for kids" 14
Article: Welcome to the autumn low season 16
Article: "Switzerland's true wealth" 18
Article: A celebrity thank you 19
Article: Product marketing leisure - the pillars of success 20
Article: Product marketing business - of MICE and money... 21
Article: Cities on the up 22
Article: Key media management 24
Article: A direct line to five million visitors 27
Article: The industry event 28
Article: The customer event 29
Article: A Switzerland for every market 31
Article: "Wow Switzerland!" Miss India in Switzerland 32
Article: Madame Chauchat's grandchildren return 33
Article: Success stories 34
Article: Quality from the very top 39
Article: Together we are stronger 40
Article: For they know what they do 42
Article: The Switzerland image - change and consistency 43
Article: Outlook 44
Informations des associations: The management 45
Informations des associations: The board of directors 46
Informations des associations: The statutory auditors 46
Informations des associations: The Switzerland tourism council 46
Informations des associations: Balance sheet 2001 48
Informations des associations: Profit and loss account 2001 50
Informations des associations: Appendix - annual report 2001 52
Article: Report of the statutory auditors 52
Informations des associations: New members 2001 53
Informations des associations: Members 2001 53
Informations des associations: The addresses 58
Index: Photocaptions 62
Rubrique: Imprint 62
Pages complémentaires _