Relazione annuale / Svizzera turismo

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Volume - (2016) _
Front matter _ Download as PDF
Table of Contents _ Download as PDF
Preface: Care lettrici, cari lettori 3 Download as PDF
Article: Luogo di nascita : Palazzo federale 4 Download as PDF
Article: 100 campagne in 100 anni 7 Download as PDF
Article: Foto e immagini di valore 9 Download as PDF
Article: Rappresentanze estere in tutto il mondo 12 Download as PDF
Article: La Svizzera si espone 16 Download as PDF
Article: L'arte grafica dei manifesti svizzeri fa scuola 18 Download as PDF
Article: Iniziative creative al passo con i tempi 22 Download as PDF
Article: La strategia dell'umorismo 24 Download as PDF
Front matter _ Download as PDF
Table of Contents 2 Download as PDF
Rubric: [Colophon] 2 Download as PDF
Preface: Editoriale 3 Download as PDF
Rubric: Aspetti di rilievo 2016 4 Download as PDF
Rubric: L'organizzazione di marketing 6 Download as PDF
Rubric: La strategia di marketing 9 Download as PDF
Association News: Nomi e numeri 19 Download as PDF
Article: Relazione dell'Ufficio di revisione sul conto annuale 30 Download as PDF
Association News: Partner 2017 _ Download as PDF
Article: "Svizzera, semplicemente naturale" 27 Download as PDF
Article: Promuovere il turismo senza scivolare nel kitsch? 28 Download as PDF
Article: Capolavori del cinema 30 Download as PDF
Article: Un abile lavoro mediatico 32 Download as PDF
Article: Partenariati strategici importanti 34 Download as PDF
Article: L'ospite al centro 36 Download as PDF
Article: Un simbolo per il settore 40 Download as PDF
Article: Dall'analogico al digitale 42 Download as PDF
Article: Prenotare il top con i professionisti del viaggio 44 Download as PDF
Article: "Switzerland, meeting excellence" 46 Download as PDF
Article: Innamorati della Svizzera 48 Download as PDF
Article: La prossima generazione - il turismo svizzero del futuro 50 Download as PDF
Rubric: [Colophon] _ Download as PDF
Back matter _ Download as PDF

The annual reports from Switzerland Tourism document the development of tourism marketing over the last 100 years and are thus important historical documents for the Swiss tourism history. On behalf of the federal government, Switzerland Tourism has been promoting Switzerland as a holiday, travel and conference destination to audiences at home and abroad since 1917. All actors in the Swiss tourism industry benefit from their marketing activities. Switzerland Tourism has developed a global market and media presence with offices in 26 countries using its four pillars of integrated marketing.

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Title:Relazione annuale / Svizzera turismo
Period:2010-2016

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