| Pages liminaires 
                  
                    
                    PDF
                  
                  
                  
                 | _ | 
            
              | Préface: Editorial 
                  
                    
                    PDF
                  
                  
                  
                 | 2 | 
            
              | Table des matières 
                  
                    
                    PDF
                  
                  
                  
                 | 5 | 
            
              | Rubrique: Credits 
                  
                    
                    PDF
                  
                  
                  
                 | 5 | 
            
              | Rubrique: About Switzerland Tourism 
                  
                    
                    PDF
                  
                  
                  
                 | 6 | 
            
              | Rubrique: Marketing strategy 
                  
                    
                    PDF
                  
                  
                  
                 | 16 | 
            
              | Rubrique: Main campaigns 
                  
                    
                    PDF
                  
                  
                  
                 | 25 | 
            
              | Rubrique: Cities 
                  
                    
                    PDF
                  
                  
                  
                 | 26 | 
            
              | Rubrique: Summer 
                  
                    
                    PDF
                  
                  
                  
                 | 28 | 
            
              | Rubrique: Meetings 
                  
                    
                    PDF
                  
                  
                  
                 | 32 | 
            
              | Rubrique: Winter 
                  
                    
                    PDF
                  
                  
                  
                 | 34 | 
            
              | Rubrique: Focus 
                  
                    
                    PDF
                  
                  
                  
                 | 38 | 
            
              | Informations des associations: Figures and names 
                  
                    
                    PDF
                  
                  
                  
                 | 46 | 
            
              | Article: Report of the statutory auditors 
                  
                    
                    PDF
                  
                  
                  
                 | 57 | 
            
              | Publicité 
                  
                    
                    PDF
                  
                  
                  
                 | 58 | 
            
              | Informations des associations: Partners 
                  
                    
                    PDF
                  
                  
                  
                 | _ |