| Front matter | _ | 
            
              | Table of Contents | 3 | 
            
              | Rubric: Colophon = Credits | 3 | 
            
              | Preface: Editoriale = Editorial | 4 | 
            
              | Rubric: A proposito di noi = About us | 6 | 
            
              | Rubric: Programma d'impulso = Impulse programme | 12 | 
            
              | Rubric: Attività internazionali = International activities | 16 | 
            
              | Rubric: Mercati prioritari = Priority markets | 22 | 
            
              | Rubric: Mercati attivi = Active markets | 32 | 
            
              | Rubric: Mercati a crescita strategica = Strategic growth markets | 36 | 
            
              | Rubric: Partenariati = Partners | 39 | 
            
              | Rubric: Switzerland travel mart (STM) | 40 | 
            
              | Rubric: Giornata svizzera delle vacanze = Switzerland vacation day | 41 | 
            
              | Rubric: Previsione = Outlook | 42 | 
            
              | Association News: Partner = Partners | _ | 
            
              | Appendix: Die Zahlen = Les chiffres = I numeri = The figures | _ | 
            
              | Front matter | _ | 
            
              | Table of Contents | 3 | 
            
              | Association News: Der Vorstand = Le comité = Il comitato = Board of directors | 4 | 
            
              | Association News: Die Geschäftsleitung = La direction = La direzione = Executive board | 6 | 
            
              | Association News: Das internationale Marketing Management Team (MMT) = Le team International Marketing Management (MMT) = Il team International Marketing Management (MMT) = International Marketing Management Team (MMT) | 8 | 
            
              | Association News: Der Schweizer Tourismusrat = Le conseil suisse du tourisme = Il consiglio svizzero del turismo = Switzerland tourism council | 9 | 
            
              | Association News: Die Revisionsstelle = L'organe de révision = L'Ufficio di revisione = Auditors | 13 | 
            
              | Association News: Bilanz 2009 | 14 | 
            
              | Association News: Erfolgsrechnung 2009 | 16 | 
            
              | Association News: Anhang zur Jahresrechnung 2009 | 18 | 
            
              | Article: Bericht der Revisionsstelle | 19 | 
            
              | Association News: Bilan 2009 | 20 | 
            
              | Association News: Compte de profits et pertes 2009 | 22 | 
            
              | Association News: Annexe aux comptes de l'exercice 2009 | 24 | 
            
              | Article: Rapport de l'organe de révision | 25 | 
            
              | Association News: Bilancio 2009 | 26 | 
            
              | Association News: Conto economico 2009 | 28 | 
            
              | Association News: Allegato al conto annuale 2009 | 30 | 
            
              | Article: Rapporto dell'Ufficio di revisione | 31 | 
            
              | Association News: Balance sheet 2009 | 32 | 
            
              | Association News: Profit and loss account 2009 | 34 | 
            
              | Association News: Notes to 2009 financial statements | 36 | 
            
              | Article: Report of the statutory auditors | 37 | 
            
              | Association News: Neue Mitglieder 2009 = Nouveaux membres 2009 = Nuovi membri 2009 = New members 2009 | 38 | 
            
              | Association News: Mitglieder 2009 = Membres 2009 = Membri 2009 = Members 2009 | 38 | 
            
              | Association News: Die Adressen = Les adresses = Gli indirizzi = Addresses | 44 |