| Pages liminaires 
                  
                    
                    PDF
                  
                  
                  
                 | _ | 
            
              | Table des matières 
                  
                    
                    PDF
                  
                  
                  
                 | 2 | 
            
              | Rubrique: [Credits] 
                  
                    
                    PDF
                  
                  
                  
                 | 2 | 
            
              | Préface: Editorial 
                  
                    
                    PDF
                  
                  
                  
                 | 3 | 
            
              | Rubrique: 2014 highlights 
                  
                    
                    PDF
                  
                  
                  
                 | 4 | 
            
              | Rubrique: Marketing organisation 
                  
                    
                    PDF
                  
                  
                  
                 | 7 | 
            
              | Rubrique: Marketing strategy 
                  
                    
                    PDF
                  
                  
                  
                 | 21 | 
            
              | Rubrique: Campaigns 
                  
                    
                    PDF
                  
                  
                  
                 | 27 | 
            
              | Rubrique: Focus 
                  
                    
                    PDF
                  
                  
                  
                 | 43 | 
            
              | Informations des associations: Names and figures 
                  
                    
                    PDF
                  
                  
                  
                 | 51 | 
            
              | Article: Report of the statutory auditor on the financial statements 
                  
                    
                    PDF
                  
                  
                  
                 | 61 | 
            
              | Informations des associations: Partners 
                  
                    
                    PDF
                  
                  
                  
                 | _ |