Jahresbericht / Schweiz Tourismus

The annual reports from Switzerland Tourism document the development of tourism marketing over the last 100 years and are thus important historical documents for the Swiss tourism history. On behalf of the federal government, Switzerland Tourism has been promoting Switzerland as a holiday, travel and conference destination to audiences at home and abroad since 1917. All actors in the Swiss tourism industry benefit from their marketing activities. Switzerland Tourism has developed a global market and media presence with offices in 26 countries using its four pillars of integrated marketing.

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Title:Jahresbericht / Schweiz Tourismus
Period:1995-2016
Title:Geschäftsbericht / Schweizerische Verkehrszentrale
Period:1956-1994
Title:Geschäftsbericht / Schweizerische Zentrale für Verkehrsförderung
Period:1941-1955
Title:Jahresbericht / Nationale Vereinigung zur Förderung des Reiseverkehrs
Period:1917-1940

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