Editorial

E-Periodica

Advanced search

Journal Journal

Select one or more journals to limit your search to these.

Bibliographic metadata

The journals are available in a structured and indexed form. Search articles, rubrics etc. by title and author.

Metadata search field

Search mode

Search string

Metadata search field

Search mode

Search string

Metadata search field

Search mode

Search string

Search for an exact phrase using quotation marks. AND: search for all words, OR: search for at least one of the words, NOT: search without this word.

Fulltext

All journals are available as image and OCR files. This allows you to search the full text.

Search mode Search string

exact right truncated

Use truncation to search for a root word with all possible endings. Wildcards are included in the search.

Heading	Page
Front matter PDF	_
Table of Contents PDF	_
Rubric [Impressum] PDF	_
Preface Editorial PDF	3
Rubric Highlights 2015 PDF	4
Rubric Die Marketingorganisation PDF	6
Rubric Die Marketingstrategie PDF	20
Rubric Die Kampagnen PDF	26
Rubric Im Fokus PDF	42
Association News Namen und Zahlen PDF	50
Article Bericht der Revisionsstelle zur Jahresrechnung PDF	62
Association News Partner PDF	_