Front matter
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Table of Contents
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Rubric
[Credits]
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Preface
Editorial
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3
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Rubric
2015 highlights
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4
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Rubric
Marketing organisation
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6
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Rubric
Marketing strategy
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20
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Rubric
Campaigns
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26
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Rubric
Focus
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42
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Association News
Names and figures
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50
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Article
Report of the statutory auditor on the financial statements
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62
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Association News
Partners
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