| Front matter | _ | 
            
              | Table of Contents | 3 | 
            
              | Rubric: Colophon = Credits | 3 | 
            
              | Preface: Editoriale = Editorial | 4 | 
            
              | Rubric: A proposito di noi = About us | 6 | 
            
              | Rubric: Attività internazionali = International activities | 10 | 
            
              | Rubric: Mercati prioritari = Priority markets | 18 | 
            
              | Rubric: Mercati attivi = Active markets | 28 | 
            
              | Rubric: Mercati a crescita strategica = Strategic growth markets | 32 | 
            
              | Rubric: Giornata svizzera delle vacanze = Switzerland vacation day | 35 | 
            
              | Rubric: Partenariati = Partners | 36 | 
            
              | Rubric: Euro 2008 | 38 | 
            
              | Rubric: Previsione = Outlook | 42 | 
            
              | Association News: Partner = Partners | _ | 
            
              | Appendix: Die Zahlen = Les chiffres = I numeri = The figures | _ | 
            
              | Front matter | _ | 
            
              | Table of Contents | 3 | 
            
              | Association News: Der Vorstand = Le comité = Il comitato = Board of directors | 4 | 
            
              | Association News: Die Geschäftsleitung = La direction = La direzione = Executive board | 6 | 
            
              | Association News: Das internationale Marketing Management Team (MMT) = Le team international Marketing Management (MMT) = Il team international Marketing Management (MMT) = International Marketing Management Team (MMT) | 8 | 
            
              | Association News: Der Schweizer Tourismusrat = Le Conseil suisse du tourisme = Il Consiglio svizzero del turismo = Switzerland tourism council | 9 | 
            
              | Association News: Die Revisionsstelle = L'Organe de révision = L'Ufficio di revisione = Auditors | 13 | 
            
              | Association News: Bilanz 2008 | 14 | 
            
              | Association News: Erfolgsrechnung 2008 | 16 | 
            
              | Association News: Anhang zur Jahresrechnung 2008 | 18 | 
            
              | Article: Bericht der Revisionsstelle | 19 | 
            
              | Association News: Bilan 2008 | 20 | 
            
              | Association News: Compte de profits et pertes 2008 | 22 | 
            
              | Association News: Annexe aux comptes de l'exercice 2008 | 24 | 
            
              | Article: Rapport de l'organe de révision | 25 | 
            
              | Association News: Bilancio 2008 | 26 | 
            
              | Association News: Conto economico 2008 | 28 | 
            
              | Association News: Allegato al conto annuale 2008 | 30 | 
            
              | Article: Rapporto dell'Ufficio di revisione | 31 | 
            
              | Association News: Balance sheet 2008 | 32 | 
            
              | Association News: Profit and loss account 2008 | 34 | 
            
              | Association News: Notes to 2008 financial statements | 36 | 
            
              | Article: Report of the statutory auditors | 37 | 
            
              | Association News: Neue Mitglieder 2008 = Nouveaux membres 2008 = Nuovi membri 2008 = New members 2008 | 38 | 
            
              | Association News: Mitglieder 2008 = Membres 2008 = Membri 2008 = Members 2008 | 38 | 
            
              | Association News: Die Adressen = Les adresses = Gli indirizzi = Addresses | 44 |