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Issue 1
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_
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Front matter
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_
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Advertising
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_
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Miscellaneous
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3
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Table of Contents
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3
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Miscellaneous
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4
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Preface: Communication
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5
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Article: Le marketing des entreprises en face de leur environnement
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6
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Article: L'attrait du marketing, aujourd'hui et demain
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14
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Article: Elargissement de la profession du marketing
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23
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Article: La recherche du consommateur dans l'entreprise de vente par correspondance
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31
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Book review: Bibliographie
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38
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Index: Table des matières : 1977
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46
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Advertising
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49
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Issue 2
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_
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Front matter
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_
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Advertising
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_
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Miscellaneous
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51
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Table of Contents
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51
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Article: Responsabilité de l'entreprise dans l'environnement économique
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53
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Article: L'effet de la politique agricole sur les structures agricoles suisses
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63
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Article: Les sociétés multinationales spéculent-elles sur le marché des devises?
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74
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Article: L'"européanisation" des entreprises
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82
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Article: La crise structurelle de la construction suisse
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89
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Book review: Bibliographie
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111
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Advertising
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119
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Issue 3
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_
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Front matter
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_
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Advertising
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_
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Miscellaneous
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123
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Table of Contents
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123
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Miscellaneous
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124
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Preface: Communications
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125
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Association News: Jean Golay, membre d'honneur
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126
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Obituary: Dr h.c. Rodolphe Stadler
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127
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Article: L'entreprise face aux groupes de pression
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129
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Article: Où va la banque suisse?
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141
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Article: L'application de la loi fédérale sur les investissements dans les régions de montagne (LIM) et projet d'arrêté fédéral en faveur des régions dont l'économie est menacée
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150
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Article: L'institution du travail temporaire : une fonction économique et sociale
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157
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Book review: Bibliographie
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163
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Advertising
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171
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Issue 4
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_
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Front matter
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_
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Advertising
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_
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Miscellaneous
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176
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Table of Contents
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177
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Article: Les banques, le franc suisse et l'industrie
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179
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Article: Promotion du commerce extérieur de la Suisse : voies et moyens
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189
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Article: Le consumérisme : hier, aujourd'hui, demain
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202
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Article: Le marché d'options, un nouvel instrument financier
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210
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Book review: Bibliographie
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220
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Index: Table des matières : 1978
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232
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Advertising
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237
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