Annual Report / Switzerland Tourism

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Volume - (2016) _
Front matter _ Download as PDF
Table of Contents _ Download as PDF
Preface: Dear reader 3 Download as PDF
Article: Born in the Bundeshaus 4 Download as PDF
Article: 100 campaigns in 100 years 7 Download as PDF
Article: Trademark photography 9 Download as PDF
Article: Representations around the globe 12 Download as PDF
Article: Exhibition Switzerland 16 Download as PDF
Article: Swiss poster art leads the way 18 Download as PDF
Article: Creative campaigns meet zeitgeist 22 Download as PDF
Article: The humour strategy 24 Download as PDF
Front matter _ Download as PDF
Table of Contents 2 Download as PDF
Rubric: [Credits] 2 Download as PDF
Preface: Editorial 3 Download as PDF
Rubric: Highlights 2016 4 Download as PDF
Rubric: Marketing organisation 6 Download as PDF
Rubric: Marketing strategy 9 Download as PDF
Association News: Names and numbers 19 Download as PDF
Article: Report of the statutory auditor on the financial statements 30 Download as PDF
Association News: Partners 2017 _ Download as PDF
Article: "Switzerland, get natural" 27 Download as PDF
Article: Tourism advertising without kitsch? 28 Download as PDF
Article: Masterpieces of film 30 Download as PDF
Article: Skilled media relations 32 Download as PDF
Article: Important strategic partnerships 34 Download as PDF
Article: Focus on the visitor 36 Download as PDF
Article: A symbol for the tourist industry 40 Download as PDF
Article: From analogue to digital 42 Download as PDF
Article: Book the bestseller with a travel pro 44 Download as PDF
Article: "Switzerland, meeting excellence" 46 Download as PDF
Article: In love with Switzerland 48 Download as PDF
Article: The next generation - Swiss tourism of the future 50 Download as PDF
Rubric: [Credits] _ Download as PDF
Back matter _ Download as PDF

The annual reports from Switzerland Tourism document the development of tourism marketing over the last 100 years and are thus important historical documents for the Swiss tourism history. On behalf of the federal government, Switzerland Tourism has been promoting Switzerland as a holiday, travel and conference destination to audiences at home and abroad since 1917. All actors in the Swiss tourism industry benefit from their marketing activities. Switzerland Tourism has developed a global market and media presence with offices in 26 countries using its four pillars of integrated marketing.

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Title:Annual Report / Switzerland Tourism
Period:1997-2016

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